I have to good fortune of learning about this infographic – the Anatomy of the Perfect Careers Page – from Ben Slater, who was also kind enough to write the introduction.
Unsatisfied with the quality of their applications, many companies are spending more and more time messaging candidates on LinkedIn and pouring money into direct sourcing. What if there was a way to get more qualified applicants? What you say, and the way you present your company on your Careers page is the best way of doing this. Nowadays candidates, particularly Gen Y, really care about the kind of environment that they’re going to be spending 8+ hours a day in – you need to make this clear on your website! You also need to give them plenty of information on available roles and career progression. If you are interested in creating a page that converts more qualified applicants, then you’ll love this infographic. It gives you all the tips and tricks that you need to build the perfect careers page!
Ben Slater is VP Growth for Beamery, the all-in-one Sourcing, Engagement and Employer Branding platform. He’s on the EMEA board for the Candidate Experience Awards and is a regular contributor to Venturebeat, the Guardian & the Next Web. See more of his writing at the Beamery Blog